About MarketingWell
MarketingWell is a boutique strategic marketing consultancy for health and wellness brands in Europe.
We help you grow and reach more customers by designing and implementing integrated marketing strategies that are smart, sustainable and suitable for your business.
Hi, I'm Anna Zgadzaj, the founder of MarketingWell
I’m a digital marketing strategist with 20 years of international experience, including 15 years in marketing communications. I have worked across different sectors and in multiple countries, designing and implementing effective digital communication strategies for clients ranging from large multinationals (including Campari, Scottish & Newcastle/Heineken, ABinBev, Alcatel-Lucent/Nokia, Siemens Healthcare, Boston Scientific) through international SMBs to start-ups and non-profits (Ecofund, Save the Children UK, Professional Women’s Network and others). For the last 3 years I have worked on planning and running digital activities for global health brands in Europe.
MarketingWell was born out of my desire to help smaller brands have access to the best marketing thinking, and adopt a modern, authentic and human-centred way of marketing. The decision to focus on working exclusively with health and wellness clients was driven by my lifelong personal interest in health and wellbeing, and then magnified by my personal as well as our collective experiences in the pandemic.
Read my personal story behind MarketingWell.
To learn more about my professional background and qualifications click here.
Better marketing for a healthier world
We believe that health and wellness brands deserve to have their message amplified to reach as many people as possible, and we are passionate about helping our clients achieve just that. We will work with you to create the best strategy for your business that is rooted in a human-centred approach to marketing and backed with reliable research.
We help health and wellness brands find their authentic marketing voice and use it in a way that is ethical, empathetic and effective. By doing so, we want to help you make a real difference and have a positive impact on people’s health and wellbeing.
We are passionate about building a healthier world with better, more human marketing and we would love you to join us on this mission.
We'll be a good fit for you if you:
- want to be effective at marketing while staying true to your values and being authentic in your communications
- have tried many marketing tactics and channels, but feel like you're not getting much traction
- would like to simplify your marketing and streamline the processes, so that you can focus on the essentials
- are willing to review and reassess the way you do and think about marketing in order to finally see results
- are ready to face the data that show you how you really perform - and then use those findings to improve!
At MarketingWell we guide you through the often overwhelming world of digital marketing, helping you assess, simplify and implement what works best for your health and wellness business.
We will support you in achieving the best possible results from your marketing activities while staying true to your values and respectful of your audience.